High Desert Opportunity will return to the Victor Valley with a new name after the popular business conference made its home in Rancho Cucamonga for the last two years.

Scheduled in October at the San Bernardino County Fairgrounds, this year’s event will see a partnership between HDO and the Victor Valley College Foundation, who will rebrand the event as the High Desert Opportunity Summit.

The new, one-day event will combine the 37th annual HDO conference with the VVC Foundation’s High Desert Economic Summit, usually held in the spring.

The conference will focus on marketing the High Desert region for business retention and attraction, while also featuring an economic forecast of the Victor Valley and Inland Empire Region.

The is year’s conference will include an economic forecast and educate attendees about the economic future of the High Desert, Inland Empire and state as a whole.